A guest post by Mustafa Mustafaj, Search Guru I recently ran a masterclass for the Global People Club titled “How to Be Found on the Internet”. As a fan of marketing who lives and breathes SEO, SEM, and web visibility, I wanted to deliver something that wasn’t just theory, but a real-world playbook for freelancers, SMEs, and anyone who feels invisible online. Participants ranged from solo entrepreneurs, mid-sized company owners, to job seekers who wanted to find a way to be seen online. Their common thread:  they know they need to be found, but weren’t sure how to make that happen. That’s what we tackled. Many of them probably asked themselves:  Why is it that some websites vanish in Google […]

Some of us feel a bit low in December. There are several reasons for that. One might be that you look back on the year and feel you have not made great strides: You worked hard, but you did not necessarily achieve the financial success you had envisioned. Or your health took a toll from everything you are trying to juggle at once. You dread Mondays. Instead of starting your laptop to go through another day of meetings (that could have been an email), you look at the globe you got from your grandmother as a kid. You have been sitting at this desk for too long and wish to smell the spices in a market in Amritsar, walk through […]

You might be in a position right now where either you are worried about losing your job or you are already looking for a new job. Maybe you have even been looking for a while already. Perhaps you feel it’s time to update your resume and your job-searching skills, just in case. I thought you could use this reminder from my older publication, “The Global Career Workbook,” on how to get a Swiss recruiter’s attention. Cover letter writing is an art. With modern technology, applicants often do not see the need to write a cover letter these days, but in my opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST. Many recruiters […]

From a career in facilities management at a large international law firm to co-founding a community-focused charity in rural Tanzania, Julian Page’s journey is one of bold reinvention and deep commitment. Redundancy led him to reimagine his path—earning a Master’s in International Development with Sustainable Tourism and setting the foundations for what would become Mikuyu Tanzania (formerly the Livingstone Tanzania Trust). Since 2006, Julian has been based in Babati, Tanzania, officially registering the charity in 2007. What began with the mission “poverty alleviation through education” has evolved into a more holistic vision: “working with communities to overcome the barriers that young people face when trying to access a quality education.” What sets Julian’s work apart is his belief in staying, […]

These days, if you’re not on LinkedIn or any equivalent jobs platform, you’re either sitting on a large inheritance or seriously out of touch with the industry. For freelancers in particular and job seekers in general, having a digital presence is now perhaps as essential as being qualified to work, to begin with.