My Red Couch Talk with Ewelina Kawczynska


Ewelina Kawczynska is a global storyteller, communications expert, live moderator, and founder of Impact with Ewelina. With a career spanning eight countries and five languages, Ewelina spent years reporting on major international events for premier outlets including CNN, Euronews, and the Associated Press (AP), as well as producing human-centered documentary work for the United Nations. After relocating to Switzerland, Ewelina launched Impact with Ewelina to help impact-driven organizations, executives, and entrepreneurs craft authentic narratives, master live event moderation, and build camera confidence. An advocate for self-compassion, mental health awareness, and late-diagnosed neurodiversity (ADHD), Ewelina frequently speaks on public speaking, resilience, and ethical communications. Ewelina Kawczynska is a global storyteller, communications expert, and founder of Impact with Ewelina. Having reported across […]

Building Trust Online with the E-E-A-T Framework

Mustafa Mustafaj, SEO Expert

Are you doing exceptional work, but still struggling to be found online by your ideal clients? Whether your trusty word-of-mouth network isn’t converting as it used to, or you’re launching a brand-new business from scratch, standard online visibility isn’t enough anymore. You need trust. Join us for an intimate, practical in-person Master Class with the Musti (Mustafa Mustafaj). You’ll learn how to leverage Google’s E-E-A-T framework to establish instant credibility, optimize your search tools, and build a digital presence that consistently generates qualified leads. 🔍 What You Will Learn Google uses the E-E-A-T framework to separate high-quality content from noise. In this session, you’ll discover how to apply it directly to your business: Experience and Expertise: How to showcase real-world […]

Simplifying Your Swiss Taxes


Swiss taxes can seem complicated, especially for internationals navigating a new country, different cantonal rules and unfamiliar terminology. But understanding how the system works can make a real difference to financial decisions, planning and peace of mind. In this interactive Master Class, we move beyond tax forms and technical jargon to explore the practical questions that matter in everyday life: How does the Swiss tax system actually work? What do internationals need to understand about tax residency, withholding tax and the differences between cantons? Where can informed decisions make a difference? How do deductions, pensions, investments and other financial decisions affect your tax situation? What should you watch out for? Which common mistakes and pitfalls can create unnecessary stress, confusion or costs? How […]

Global People Club Master Class February 2026

February 04 @ 4:30 pm – 6:00 pm Swiss Taxes Made Simple90-minute interactive Master Class on understanding the Swiss tax system and making smarter financial decisions Swiss taxes can seem complicated, especially for internationals navigating a new country, different cantonal rules and unfamiliar terminology. But understanding how the system works can make a real difference to financial decisions, planning and peace of mind. In this interactive Master Class, we move beyond tax forms and technical jargon to explore the practical questions that matter in everyday life: Participants will work with practical examples, relatable comparisons and real-life questions to make complex tax topics easier to understand. The session will also create space for participants to raise their own questions and learn from the […]

My Red Couch Talk with Carsten Sudhoff


Carsten is an entrepreneur, bestselling author, keynote speaker, and creator of the “Structured Networking” Method. Having lived and worked in eight countries across three continents, Carsten has built his career at the intersection of business, leadership, and human connection. His professional journey spans banking, the automotive industry, the World Economic Forum, career consulting and entrepreneurship, giving him a rare perspective on how successful people, organizations, and ecosystems create lasting impact. ​​As Chief Human Resources Officer of the World Economic Forum, he collaborated with some of the world’s most influential leaders from business, government, academia, and civil society. It was there that he recognized a simple but powerful truth: the biggest opportunities rarely come from what you know – they come […]