Changing Lives: Finding Your Purpose as an Expat Coach

Expat Coach

Starting a business (and keeping it running) is hard work. I mean, hard! But it is all worth the time, money, and effort invested for those with a passion, a plan, and a reliable support system. It’s going to be a rollercoaster ride, though. Between the rewarding highs of seeing the spark of interest in a student’s eyes or the genuinely thankful client, you were able to help. Then, there are the lows of the stress and responsibilities that come with being an entrepreneur, and you might wonder if you did the right thing by making changes or if you are going to make it. But the freedom to focus your energy on what you have most at heart allows you to grow, live for your purpose, and live from it too!

It requires a lot of discipline, physical and mental fitness, and friends who will not leave you if you have not been in touch for more than a week. You need a life partner and family who are entirely behind your decision, and you need to be prepared to work harder than ever. After almost ten years of building and running an offline and online business with freelancers in different locations and a diverse client base, I consider myself a pro.

Finding Your Purpose as an Expat Coach

A few years back, the business was drained, and the savings were used up. I had invested in two additional courses. I was ready to give up and get a full-time job. I even said “yes” to a full-time job offer. But then “fate” kicked in. In a very relaxed moment during our first RockMeRetreat, I knew the answer was a clear “No.” I was not ready to start a full-time job in a leadership role again, where I would spend all my energy on maneuvering politics, playing the game, coaching a team, and sitting at a desk for more than six hours a day. Yes, I was very disappointed when the company told me that they wanted to hire somebody else. I was down and scared, but at the same time, I was relieved. And I knew this feeling. It was the freedom smell. Deep down inside, I knew that I would always fall back on my feet and have all the skills within me to make a living. I once again felt the fear (and did it anyway). (There’s a book about that).

Let’s help Expats Find Their Intrinsic Motivation

This post is not a pep talk on how we should leap out of our comfort zone and fight for survival daily because this adrenaline level is not suitable in the long run. We only need this kind of adrenaline in an actual emergency during a tornado or a pandemic, but not every day for years on end. A job is great. A paycheck is wonderful. A sick day is sensational. A sponsored coffee is amazing. A paid holiday is fantastic. Burnout isn’t. You probably wonder how you keep the energy drainers out of your work environment, and my advice about this is a simple one: Focus on your well-being first. Focus on that as long as you need, stop eating junk food, walk regularly, stop working after six hours, and change your routine to fit your life. Most of the issues we have at work come from our fear of not being enough. We overcompensate. You might think that you need to achieve that next level, subsequent promotion, or next salary band. Then you will have a wonderful life. But let me be honest with you: There is a price you pay for that. And this price might not be what you are looking for right now. I am in favor of abandoning many of the typical HR systems. Let us give our people the benefit of the doubt again and help them find their intrinsic motivation.

Talk to me by making a first call

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Finding Purpose

We should help them work on projects where they can thrive, help them develop client relationships they will find engaging, and above all, we should change lives. Passion is a better driver than security for entrepreneurs as employees. And if you doubt now how you can help your team get to that level, we should have a conversation. I would say first of all: Everybody still has a ton to learn in this world. Understanding that we are always learning is the first step toward growth. Many people, especially women, need help to find the confidence to move ahead. In Switzerland, many women grew up in a male-dominated environment where they learned to work more than their peers to be recognized, and when they tried to move up the ladder, and had to show their teeth. Then a manager told them that they were too aggressive and too pushy.

They started to have self-doubts and fell into a complacent state where moving up was no longer an option. I know many excellent women with the busy-bee and Aschenbroedel-syndrome. They run their departments silently in the background, while a male colleague gets the bonus and the honors. They start initiatives and get criticized. They speak out in meetings, and someone else picks up the thread, and everyone applauds the other guy.

Help Female Expats and Rainbow Talent Be Heard

We can all do our share to help them thrive. Sometimes an encouraging hug or a pep talk during lunch or a job referral might just be what they need. My team and I started helping more diverse women. We work with women from developing countries, women with more seniority, and women from minority backgrounds. Whatever their backgrounds, women with young children also face obstacles and prejudice in the labor market. Managers often assume they will miss work when their children are sick or that they will leave early. I’m ashamed to say that, but we diligently exclude certain people from the workforce here in Switzerland, depriving them of the fundamental right to work. It’s not always intentional, but we cannot always blame unconscious bias for our decisions.

Some companies forgo excellent candidates because the humans who make up that company cannot move beyond their prejudice about women (even more so if they come from developing countries, have young children, have gaps in their resume, or are LGBTQ+, or disabled). It is frequent for people with a refugee background who cannot produce the required papers and certificates for specific jobs to face many challenges when accessing the job market. People suffering from mental health problems such as depression and talents who might be on the autism spectrum or have schizophrenia face numerous barriers when searching for a job. We might not be able to create a significant groundswell today and start a revolution, BUT we can change lives, one person at a time.

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“I’m on a Mission to bring the Human Touch back into Global Mobility (through Digitalization).”

Angie Weinberger preparing for a Red Couch Talk
Angie Weinberger preparing for a Red Couch Talk


As we delve deeper into the world of entrepreneurship, diversity, equity, and inclusion, it becomes increasingly apparent that these are not mere buzzwords but pillars of our collective future. In this extended discussion, we will explore the significance of fostering a diverse and inclusive entrepreneurial ecosystem, the challenges faced by underrepresented groups, and the strategies to overcome these obstacles.

The Power of Diversity, Equity and Inclusion

Entrepreneurship has long been considered a realm of opportunity, a space where innovative ideas can flourish, and dreams can come to life. However, the path to entrepreneurial success has not always been equally accessible to all. Historically, certain demographics, particularly women, underrepresented groups, and individuals from underprivileged backgrounds, have faced systemic barriers that hindered their entrepreneurial journey.

In recent years, there has been a growing recognition of the immense value that diversity and inclusion bring to the world of entrepreneurship. Research has consistently shown that diverse teams and founders are more likely to achieve higher financial returns, foster innovation, and solve complex problems effectively. In essence, diversity is not just a moral imperative but a strategic advantage for any entrepreneurial endeavor.


Challenges on the Road

While the benefits of diversity are evident, it’s crucial to acknowledge the unique challenges faced by underrepresented groups. These challenges range from limited access to capital and resources to biases in investment decisions. For female entrepreneurs, the gender pay gap and the scarcity of female investors further exacerbate these hurdles. Similarly, individuals with disabilities encounter obstacles in terms of physical accessibility and societal stigmatization. The lack of understanding and accommodation for mental health challenges can also deter talented individuals from pursuing entrepreneurial ventures. Moreover, women of color often face a double burden of racial and gender discrimination, making it essential to address intersectionality in discussions of diversity and inclusion.

Strategies for Inclusion

In our quest to build a more inclusive Global Mobility landscape, several strategies have emerged as effective tools for change.

  1. Accessible Funding Opportunities: Creating funding mechanisms that are more inclusive and accessible to a broader range of entrepreneurs is paramount. This includes venture capital firms actively seeking diverse founders, crowdfunding platforms, and government initiatives that provide grants and loans to underrepresented groups.
  2. Mentorship and Support Networks: Mentorship programs that pair experienced entrepreneurs with aspiring ones have proven to be instrumental in leveling the playing field. These relationships offer guidance, advice, and valuable connections.
  3. Education and Training: Equipping aspiring entrepreneurs with the skills and knowledge they need to succeed is vital. Educational programs, workshops, and incubators designed for underrepresented groups can provide the necessary tools to thrive in the entrepreneurial world.
  4. Breaking Down Biases: Addressing unconscious biases in investment decisions and workplace practices is an ongoing effort. Diversity and inclusion training, blind recruitment processes, and transparent evaluation criteria can help mitigate bias.
  5. Policy Changes: Advocating for policy changes at local, national, and international levels is essential. These policies should promote diversity in hiring, access to education, and equitable distribution of resources.
  6. Celebrating Success Stories: Highlighting the achievements of diverse entrepreneurs not only inspires others but also challenges stereotypes. Recognizing and celebrating these success stories is a vital part of creating a more inclusive entrepreneurial culture.

A Collective Mission for Change

In conclusion, the journey toward a more inclusive entrepreneurial landscape is a collective mission that requires the efforts of individuals, organizations, and society as a whole. It is not merely about opening doors but also about ensuring that once those doors are open, everyone has an equal opportunity to thrive. The entrepreneurial world is a dynamic and innovative space, and by embracing diversity and inclusion, we can unlock its full potential, change lives, and bring about a brighter future for all. We might not be able to create a significant groundswell today and start a revolution, BUT we can change lives, one person at a time. Join us in our mission.

Committing to diversity, equity, and inclusion in Global Mobility, we can pave the way for a more prosperous, inclusive, and innovative future, where every voice is heard, and every dream has a chance to flourish.

Easy to Implement Ideas for Inclusion



The Global Rockstar Album


Our Ten Commandments for the Global Mobility Manager

One thought on “Changing Lives: Finding Your Purpose as an Expat Coach

  1. Pingback: Digital Intercultural Coaching - Hype or Hip?

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