Top Ten Tips for a Killer LinkedIn Profile

This week I’ll be talking about one of the most important tools in a professional’s repertoire and that is creating a killer LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment and now serves as a business development platform across the globe.

1 – Get a Personalised URL for Your Killer LinkedIn Profile

In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalized URL can be used to promote your profile in email signatures, business cards, portfolios, and resumes. It also gives you the ability to target better organic SEO by putting in your job title or industry. Having your profile appear as a top Google search result against a job title keyword is a pretty useful trick! Check out LinkedIn’s own guide on setting up a personal URL for your profile here.

2 – Nail that Headline!

You’ve got only six seconds to catch the attention of a recruiter on LinkedIn, which makes your headline do-or-die. Make sure your headline contains the necessary keywords that are SEO friendly (that is, they contain certain words that people generally use when searching for the relevant job title or industry) and allow people to identify your industry with ease. Do make the most of the allotted 120 characters, don’t just write your job description. Try being playful (if appropriate) with word choices – the sky’s the limit when it comes to creativity. Of course, don’t forget your real purpose: catching a recruiter’s attention. If your profile views drop, a reason could be that your headline needs to be re-worked.

3 – Populate your Experience

Just like some people sometimes forget to update their CVs, LinkedIn profiles too can become stagnant. That’s why, every so often, you should sit down and make sure that everything from your summary, work history, projects, training, and education is up-to-date. It helps to employ the same sort of creativity you used to create your perfect headline to show how you excelled during a particular role. Make sure that you review and plug in any gaps that may have been left the first time around. The more a hiring manager sees of you, the easier it makes for them to decide if you meet their requirements.

If you have privacy concerns, you can choose not to share details about your career or self that you consider sensitive, as a LinkedIn profile is public and trawled by internet search engines. Concerns about private data stored by LinkedIn can be addressed by going through their GDPR-compliant privacy policy.

4 – Get Creative!

This is the third time I am mentioning creativity – that is how important it is. In a sea of automation (LinkedIn now has a feature that auto-fills your summary), it is very easy to drown in the overwhelming number of similar-looking profiles. Learning to showcase your skills and experience in a smart, catchy manner greatly increases your chances of getting noticed by the right people. Put in media from YouTube, your favorite design wireframes, or any public mentions or accolades you may have accumulated! You can do that by going to Add Profile Section > Accomplishments and choosing the appropriate section.

5 – Engage, Engage, Engage

LinkedIn is a social network after all and engagement is key to building a healthy profile. Engaging with peers through endorsements is a positive methodology, not only will you establish a good rapport with your network but will receive endorsements in return. That rapport can help you reach out for recommendations, an important aspect of building your brand and establishing yourself as a significant presence in your industry. It is also imperative that you join the conversation. In groups, with key influencers, colleagues, and peers. Profiles that engage actively in groups are 5 times more likely to be viewed!

6 – Master the Algorithm

A killer LinkedIn profile hits the top of the search results every time someone searches for a certain kind of professional. Want your profile to be the one the LinkedIn search algorithm chooses? Here’s how: Complete your profile, 100%. LinkedIn’s algorithm is designed to give top priority to profiles that are complete (they are referred to as “All-Star Profiles” and only 51% of users have those). This means that if you miss out on any aspect of your profile, you will essentially be invisible in the search results. No one wants that.

On the subject of LinkedIn Premium: spending money on a premium account will not affect your profile in any way, there are no new features there. Those accounts are targeted more towards recruiters and job seekers looking to directly connect with people not on their network. That is why purchasing a premium account will not help improve the quality of your killer LinkedIn profile.

7 – SEO is King

Some digital specialists posit that the modern Internet is driven solely by SEO. That may be debatable but in the case of LinkedIn, that is very much true! Make sure that your profile is the one found by external search engines: optimize job titles, descriptions, and as previously mentioned, the vanity URL. All these fields are text only and thus will be parsed by search engines, you want to maximize your chances of being at the top of those result lists. “Digital Wizard” may sound like a catchy job title but people searching for “digital marketer” or “digital marketing specialist” will never know of you! The key is to keep it simplistic so that you can be easily found.

8 – Be Pixel Perfect!

Having a professional profile picture on LinkedIn is critical – first impressions matter! Questions to ask yourself when selecting a profile picture: Does it have a neutral background? Are you appropriately dressed? Did a professional photographer take the picture or is it just a selfie?

I’m also going to direct you towards how you can elevate your profile by making sure you optimize the technical aspects of the images you use. Hootsuite covers it in great detail if you’re interested, but to summarize: Make sure your images are in the right aspect ratio, meet the minimum pixel count, and are the correct file types. You don’t want your images to be blurry or misshapen due to incorrect dimensions!

9 – It’s not a Sprint, it’s a Marathon

You burn through an entire weekend getting your profile into tip-top shape. Great, you now have a killer LinkedIn profile! However, what happens after a week? A month? Six months? Remember this statistic: 40% of LinkedIn’s active user base logs in daily to the platform. These are the people who take time out every day to post, interact, tweak, and improve their profiles, connections, and more. Emulate them, and make LinkedIn a part of your routine, it will maintain your profile as one of the best and help maximize your chances of catching the eye of recruiters, should you be looking for a new job.

10 – Run a Company? Treat the Page as you would your Profile

If you run your own business and have it listed on your LinkedIn profile, you should make sure that the company page receives the same care and attention as your profile. After all, both must reflect the same values. Rigorously fill in and verify the information about your company, set up a consistent posting schedule, and boost posts from your employees – all add up to creating an interactive and healthy social space around your company.

https://globalpeopletransitions.com/the-social-media-newbie-series-part-1/

About the Author

Nabeha Latif is a Digital Media Manager and runs her own company Sparkzing in Islamabad, Pakistan. She has a Master in Digital Communication and more than Nabeha is also an influencer and blogs about lifestyle and beauty. We originally met via Twitter in 2010 and became real-life friends afterward. 

https://www.linkedin.com/in/nabehalatif/

https://www.inlytics.io/post/the-ultimate-guide-linkedin-business-development-grow-your-business