Author Archives: Angie Weinberger
Attention through Roses

What beautiful sunny weather, we have had the chance to enjoy these last few days! You might, as I do,  make a point of benefiting from the last golden rays of the sun to soak up as much vitamin D as possible before the days become even shorter. Who doesn’t need that energy to accomplish everything that needs to be done, everything you want to do?  You might be in a position right now where either you are worried about losing your job, or you are already looking for a new job (or any kind of work). Maybe you have even been looking for a while already. Perhaps you feel it’s time to update your resume and your job searching skills, just in case. Anyhow, I thought you could use this reminder from my older publication, “The Global Career Workbook,” on how to get a Swiss recruiter’s attention.

Getting a Swiss recruiter’s attention is almost like asking her out on a date. 

When you write a cover letter, you want the other person to like you and find you attractive enough to read your resumé. The cover letter is your appetizer, and the resumé is your main course. If you get to the interview stage, then that’s like having dessert on the first date. And after three interviews, you might get kissed. I mean, you might get the job offer you are longing for.

Don’t spoil the Swiss recruiter’s appetite by presenting the main course in the cover letter.

Imagine you are on your first date, and your counterpart tells you for half an hour how great they are. Rather boring, right? You zoom out of the conversation and wish to run away. The same is true if a recruiter reads your whole resumé already in the cover letter.

What could you do to make the conversation more interesting?

Cover letter writing is an art. With modern technology, applicants often do not see the need to write a cover letter these days, but in my opinion, it is the most artistic part of a good application. Emphatically,  in Switzerland, IT’S A MUST.

Many recruiters want to read it. They would like to see that you made an effort to get that interview. I receive considerable amounts of cover letters, and most of them sound like they were copied from a textbook. Nobody gets excited reading some sort of ‘copy and paste’ write-ups, void of personal touch.  Only the more personal ones gain my attention. They have to be personal, crisp and show me who you are.

Here are rules for fresh cover letters:

  • Use the correct name of the recruiter instead of Sir or Madam. Take out time to research the recruiter’s name. This portrays you as serious. Make sure you also spell the names of references correctly. Be respectful and address recruiters formally.
  • Make the letter appealing and nice-looking by using one font only and adhering to standard letter writing style in the country you are applying to.
  • Speak about the needs of the other party before you speak about yours. This is so important because the prospective job is about what you can bring to the table.
  • Find a personal connection between either you and the company or you and the recruiter. Maybe you use one of their products, or associate positive feelings with the brand because of a personal story.
  • If you copy and paste (which is not a good idea in general), please check that you did not use the wrong company name or contact person. It helps to read the letter out loud.
  • Use active language and complete sentences. When I say active language, I ask you to use more verbs than nouns, avoid passive constructs and keep sentences short.
  • If you are not an English native speaker, check your translation and let a native speaker review your grammar. Most recruiters get irritated when they find grammatical errors in cover letters.
  • Be brief and stick to a maximum of one page. Five paragraphs are sufficient.
  • Add your contact information in the last paragraph, especially your phone number and email ID. Make sure your email sounds respectable, and the name is memorable. Email addresses like ‘sexynancy@gmail.com’ are not acceptable.
  • Avoid slang and casual writing style. You are a professional, so behave like one! Even if you are from Generation Y or Z, remember that this is a letter and not a chat. The person you want to date might be the age of your parents.

Here’s to the sunny weather, boosting your energy to take that next important step: preparing your application file. I hope these tips help you write the best cover letter you can write to catch the Swiss recruiters’ attention, get to the “dessert” stage, and get you the job you are hoping for! 

 

HireMeExpress 2022 – Pre-Workshops for all Club Members

I will teach you insights on 

Workshop No. 1:  Partnering Masters – Building Effective Relationships

Workshop No. 2: Powerful Missions – Having a Voice in a Sea of Noise

Workshop No. 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle

 

All invites will be shared when you sign up on our HireMeExpress list

*****

Reminder: Sign up here to find out everything you need to know in order to land a job in Switzerland or another market you are not familiar with. We will send you our 19 Fresh Resume Checkpoints and further material such as videos. In case you have any questions you can email us via angela@globalpeopletransitions.com.


Offline and Online Presence is the Way Forward

These days, if you’re not on LinkedIn or any equivalent jobs platform, you’re either sitting on a large inheritance or seriously out of touch with the industry. For freelancers in particular and job seekers in general, having a digital presence is now perhaps as essential as being qualified to work, to begin with.

A network of peers and industry members is something that was essential in the offline era, does it not make sense that professional networking would be more important in the digital age? I remember starting online networking in 2004, a move that was particularly helpful for me – as I moved cities and countries, I was able to remain in constant touch with my established network, able to leverage it for various purposes as the need arose. For us nomads a network that travels everywhere with us is priceless.

Looking back at that time and analyzing the power that was afforded to me by my digital professional network, I got to thinking about how this could be used to empower job seekers everywhere. That is how HireMeExpress was set up: allowing professionals to hack the Swiss Job Market with strong business connections, both offline and online.

Pinpoint the platform where you will find Hiring Managers and Clients for your industry

LinkedIn may be the ‘de facto’ professional networking platform for the masses, but certain industries are known to frequent alternative digital platforms. The publishing and writing industry, for instance, can be found on Twitter and Goodreads. Photographers and videographers have made their home on Vimeo, YouTube, and Instagram. The bottom line: Inhabit the right digital spaces so you can make the right connections.

Understand that a digital presence takes longer to pay dividends.

The internet era is the era of scams and fake profiles. It takes longer to build trust with a stranger than it would through only real-world meets. You can speed the process along by building your digital home, ideally a blog or a Youtube channel that acts as a thorough resume for visitors. Once you’ve interacted with someone online, directing them to your blog would allow them to access not only your professional biography but a way to contact you.

Remember to use tools to set up a sign-up form so you can start building your list of followers.

Support and develop the community.

Self-promotion is a big turn-off, you should instead focus on promoting other people’s work. A great way to be a positive influence in your network is to endorse other people’s work (on LinkedIn or otherwise). It is especially helpful for people who are modest or doubt their own achievements (a condition known as “imposter syndrome”). By fostering a communal and supportive network, you can create goodwill among colleagues and with peers in general. It is essential to create the right image online.

Be genuine when you meet people IRL (In Real Life).


 

A general assumption about digital presences is that they are heavily curated, that is, they contain cherry-picked information that may not be representative of the entire picture. By showing that you’re as nice, if not nicer, in real life will be a pleasant and welcome surprise to all who meet you. Be genuine in providing help, be genuine in general and good things will happen to you.

You will eventually generate an income
We developed our #HireMeExpress program so that we can help expats and digital nomads with a minority background in the new country to generate an income.

The HireMeExpress program gives you immediate access to a trusted circle of like-minded professionals. We can help you expand your networks faster! In any group, shared experiences are the key to building relationships and trust, while also providing growth opportunities through feedback from the group and the coach. The group gives you accountability and paces your efforts at the same time. Sometimes, especially when you would like to give up, the group carries you to the next step.

I hope the tips above can help you identify and maximize your digital presence.

NABEHA LATIF

Everything you Need to Get Started on LinkedIn

GUEST POST BY NABEHA LATIF

With all the world going digital and businesses indulging more in online servicing, communications and social interactions have therefore been more of a hot spot, especially with the likes of LinkedIn helping now Freelance and stay-at-home workers connect and grow themselves.

LinkedIn is by no means a new platform or in its early stages, a well-established and maintained social platform for business-minded individuals and professionals. However, does being a professional on LinkedIn or being a veteran on the site mean you have the best profiles out there? Not at all! Much like everything else, each passing moment calls for a new development that brings multiple changes to the platform. So this brings up the question, how do you get the professional and sleek-looking profile to stand out?

As an ever-growing platform, certain aspects call for a sturdy base for an end-user, and such can be obtained by adding on and working around a few LinkedIn Must-Haves to boost your profile out into the digital world. LinkedIn requires each individual to start off by creating their own profile, but that’s where the majority of the users leave it. There are so many options, tips, and tricks to get the most out of your profile and make it attractive.

1 – Use your Real Name

Your name and title should be exactly how it is in your real life. Please refrain from using nicknames or pseudo names, just like you won’t dare on your resume. LinkedIn is a professional site, full of professionals and businesses looking to get the most of out their work. Hence, keeping it professional yourself will help you get on the bandwagon, people are looking for solutions, not gimmicks!


       
2 – Use A Professional Headshot

At a glance, your name and photo are the most commonly viewed piece of information regarding yourself. Adding a professional headshot provides the first visual representation of you – do your best!. Remember, it will make your profile seven times more likely to be viewed by others.
       

3 – Optimize Location

Setting your location as accurately as possible helps businesses and other people look for the ones around them, so optimize yours to the best it can be. It’ll help you network where you will work geographically.  It doesn’t apply to Freelancers/Digital Nomads yet I would recommend you to stay honest regarding your location as preferred by the clients/companies.

4 – Profile Headline

We often wish to see a trailer of an individual before we get to know them for a better understanding, your LinkedIn Profile Headline is just that! You’ve got 110 characters to aptly describe yourself professionally.

5 – Industry Alignment

Looking for a business to match your skill set? You’ll need to be more visible, to make that happen. With the right words and by being specific about your industry, you’re paving a way for potential employers and connections.


6 – Get Connected

At its core, LinkedIn is still a social platform and what do we do on social platforms? Get social! Getting “LinkedIn” the site is part of the name. If you don’t have enough LinkedIn connections, you simply might not show up on as many LinkedIn searches as a 2nd-degree connection as you should.

7 – Be Reachable

It should be easy to find you on other social networks. This is crucial in checking your credibility as a person.  Provide your email address and do add links to Twitter/Facebook even if you don’t use them in a professional capacity.

Flex a little: Add items to your profile, such as projects, test scores, courses, patents, certifications, and volunteering/causes. Looking for work? 42% of hiring managers surveyed say they view volunteer experience as equivalent to formal work experience.

Make it Easy to Get Hired on LinkedIn

Now that you’ve got your head above the crowd, how about we get yourself on stage? With the basics covered and brimmed with your details, let’s get into the nooks and crannies to make it a tight seal.

  • Stacking up on Experience: Work on adding more experience and skills. Being a Swiss army knife in this regard with tons of skills and expertise in your repertoire will help you stand out as well as be a prominent prospect for anyone looking to hire  Here are a few suggestions: Social Media, Newsletters, Copy Editing, Web Content, News Writing, Speech Writing, SEO, Email Marketing, Creative Writing, Online Journalism, etc. You can further add Knowledge Management, Learning Management Systems, Talent Management to represent your teaching skills.
  • Tell Us About You: The basics will help lay the foundation, but you’ll need to ice the cake to make it look pretty! Show examples of your work, i.e. Youtube or Vimeo videos, presentations from Slideshare/Prezi/PowerPoint, documents from the scribe, word.
  • Vanity URLs: Create a vanity URL to make your look sleek and extra presentable. Use a customized URL like linkedin.com/in/JohnWick rather than linkedin.com/pub/john-wick/4a/z89/145/
  • Consistent Posting: Make it a weekly habit to post, comment, and endorse your connections on LinkedIn. Update your status on a regular basis. Share thoughtful/insightful news within your industry.
  • Endorsements: Endorsements may likewise influence how you show up in LinkedIn searches made by users looking for similar people or results. Multiple billion endorsements are given out since LinkedIn’s initiation (10 million on a daily basis)! A normal number of endorsements per LinkedIn client is five. It is a simple method for being better in search results than expected!
  • Polish Your Achievements: Add accomplishments, publications, blogs, certifications, and licenses. Bring out those tidbits of information and experience you have under your belt, even a little goes a long way!
  • Recommendations: Get recommendations and endorsements on the skills from colleagues/friends on LinkedIn. That’ll help people trust your skill set more once it’s endorsed by other individuals. On LinkedIn you’ve got to establish your credibility, so get on the grind and ask for them!

NABEHA LATIF
Digital Media Consultant

About the Author

Nabeha Latif is a Digital Media and Branding Consultant who specializes in leveraging online marketing channels to achieve desired goals. Since after her majors in digital marketing, she has collaborated with names like UN, Ali Baba Inc, Uber, UNESCO, UNDP to name a few. She is also actively involved in providing business development services related to marketing.

Additional Resources

Have you ever dreamt of being your own boss and opening your very own food business or culinary establishment? Whether your dream is a restaurant, a bakery, a bar, or a coffee shop – here are four useful tips to help you set up your business in Switzerland. 

#1 Decide on the Location

If you decide that you want to start a gastronomic business, one of the first questions you should ask yourself is where to open it. The right location plays a significant role as you are participating with many other businesses for customers and they might not allocate value to taking a long way to your shop. Especially as most of your customers will probably be walk-in customers. However, you should also not invest too much into the rent of your location. This link might help you to get a feeling of the differing rent prices across the country: 

https://www.alle-immobilien.ch/en/rent/trade-industry/subcategory-restaurant/

 

#2 Create a Business Plan

To not get lost in a crowd of culinary establishments it is important to work on a business plan that lets you stand out from the rest. To achieve this, you will need to think of a unique selling proposition. You could think of what kind of customers are likely to purchase your products in the location you have set on before. Are there rather people that might for example need a quick coffee on the go or will your customers be happier with a full menu set up?

 

#3 Legal Requirements Needed

This point might be one of the most cumbersome ones that also takes a lot of time to handle. All cantons will require an operating license and a hygiene concept for self-monitoring also called the HACCP concept (Hazard, Analysis, Critical, Control, Points). This concept should be personalized and adapted to your business. The following link will lead you to a HACCP Template:


https://gastropedia.ch/hygienekonzept-erstellen-selbstkontrolle-in-der-gastronomie/65/

Moreover, depending on the canton you will also be required to hand in further documents and certificates. These might be a host patent, a capability statement, a retail approval for a liquor pub (in case you will sell alcohol), and in some cases, you will have to undermine an assessment regarding food hygiene and addiction prevention. Where you get all documents and have to hand them in is listed in the link below:

https://www.wirtepatent.ch/de/wissen/bewilligungen-gastronomie-145.html

https://www.wirtepatent.ch/de/wirtepatent-3.html

 

#4 Create a Budgeting Plan

Finally, budgeting is an important topic and you should definitely create a detailed and well-thought-out budget plan to avoid any surprise costs. Furthermore, you should prepare yourself well for pitching your idea to your investor as they will also ask unpleasant questions for certain. For this event, you can also set an appointment for a personal consultation concerning the financing of your business. 

https://gastropedia.ch/finanzierung-gastronomie/1862/

 

Welcome back dear and Happy New Year to you! May you be blessed with health, love, and happiness, always-

Last week, while I was staying with my family in Germany I told them that I was eager to get back into productivity mode and I also wished that I would have creative ideas and insights again. If you are like me you probably also worked all through the holidays even though you might have taken a few days off here and there. Or you might have taken a real-time off because your company closed for two weeks but then you had so many personal projects to catch up on that time just flew by. Maybe you wanted to update your resume or even enhance your LinkedIn profile but the days just flew by and now it’s already time to get ready for bed and go back to work tomorrow.

I have a strong sense that I will experience another transition in 2022, and to be honest it’s not surprising because this year I will be in my business for 10 years and also turn 50 in April. I’m also expecting that this pandemic will move into better times after this final big wave hits us for the next few weeks. And I have already lined up great projects to tackle, and have been procrastinating on less urgent ones last year as well.

I’m very confident that 2022 will be a game-changing year for you and me and I have decided how I want to show up (even in which colors). Have you decided that too?

As you become your own boss you want to be fresh, energetic, focused, and emotionally stable. You want to create and find the atmosphere for creativity whether you are in your office or in a dodgy hotel room. You want to be up for networking with prospects and clients even if you are drained and tired. 

You want to get up in the morning with a big smile and fulfill your purpose whether you are in a pandemic or whether you are in a snowstorm. And this requires energy. So I picked “energy” to be my word of the year 2022 and I have already seen and heard this word so much more since I made my choice.

 

6 January (Epiphany) marks the last day of the holiday season in Germany and Switzerland. In some parts of Europe, it is the most important day of the holiday season. For us, it means that the next day we really need to throw out the Christmas tree and all the decorations. It’s a nice ritual and the cleaning up exercise means that I can get back into full steam. As often rituals help me with transitions and change I thought I’d share mine to get back into my creative energy for 2022.

 

1 – Decoration Boxing

Allow yourself one last look at your Christmas cards and decorations. Then box all of them into the Christmas box where you keep them until after Thanksgiving or the first advent weekend.

 

2 – Calendar Planning

Get an annual calendar for your wall and mark all the important dates such as holidays, vacation or downtime, birthdays, launch dates, workshop days, lectures, and other important events that you already committed to. Plan one long weekend every month for either self-care, your partnership, or a strategic offsite.

 

3 – Routine Prepping

Prepare everything that you usually need to have ready to get into your weekly routines such as lunches, dinners, grocery shopping, and other regular Sunday activities to start into a good week ahead.

 

4 – Workspace Enhancing

Clean your workspace at home and consider at least one enhancement such as upgrading your software, buying colorful pens, post-it notes, or a new journal. 

 

5 – Purpose Reminiscing

Remember why you are where you are today in your professional life and as an entrepreneur, digital nomad or expat connect with your mission statement. Read it out to yourself. Does it still fit?

 

I wish you all a wonderful start in the New Year and let’s hope for the best.

 

Angie

 

PS: If you haven’t received a Global People Club Sandwich from us yet this year please make sure that you subscribe as we will continue to deliver these blog posts to your inbox.

 

https://globalpeopletransitions.com/become-a-reader-of-the-global-people-club-sandwich/