Author Archives: Angie Weinberger
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Which Channels To Use in Order to be a More Effective

As the world changes and goes through the transition it is important to move with it on every level, as each passing moment brings new and improved methods/practices to sustain oneself. Similarly, becoming a Global Digital Nomad requires a person to be more social, adaptive, and flexible to accommodate the learning curve. Traveling to work in various and sometimes remote locations may make you a Digital Nomad, but how to make a successful career out of it is another story. Much like any other field, it requires prior knowledge to understand the core meaning of being a digital expert. So stick around as we delve into the digital world and the key platforms you’ll want to establish yourself on, all while working as a nomad!

YouTube

Top of the digital food chain when it comes to video-based content, a vital form of media in the modern world. Although reading content and gaining knowledge from articles and such is a key component, video content adds a whole new flair to the debate. It is easier to demonstrate a topic as a coach and it is much easier to understand with the help of visual aids on the user’s end. As we’re inclined to gain knowledge in the most efficient way possible, YouTube offers a host of content creators and trainers ready to break down topics for your understanding.

YouTube receives millions of views on a daily basis and gaining small traction with your content eventually leads to a mass following. The platform allows for the users to interact with the content by Liking, Commenting, Sharing, and even disliking (Something which other platforms lack). YouTube allows monetization for channels when they reach a certain subscriber count and watch-time, making it a perfect source of passive income.

Dishing out the right content for your audience may seem daunting, especially from a business standpoint. But it is important to understand the audience is built and studied, therefore presenting the key components of Digital Marketing will always attract the people willing to gain knowledge and enhance their skill set. Style of content is completely up to you and how you wish to present yourself, people may come for the learning aspect but may stay because of your training style.

If nothing else, watching a few videos on how to establish a new channel from YouTube itself may just do the trick! That’s the versatility it offers, we are all familiar with using Google to search our queries away yet YouTube tutorials allow for a more practical learning experience.

MailChimp 

Definitely a mode of media and content sharing that flows under the radar, but it is still so important that it makes the top of this list. Email communication remains one of the most direct ways for companies, brands, and professionals to communicate with their customers. There are no social platform restrictions (such as the word count on Twitter, the necessity of visuals on Instagram, and so on), so you can really experiment with your branding and hone it exactly to what works for you as a professional, or for the clients that you are representing.

Whether you’re running a retail brand or providing training or coaching services, having a planned newsletter not only gives your audience regular updates and reminders but also adds a layer of professionalism to your operations. Haphazard, untimely communication can sour the audience to your communications very quickly.

Newsletters involve sending members or subscribers news updates regarding the brand, events, and giveaways. They’re versatile and can be used to share a variety of different materials, for example, sending a link to new content on your website or an update to your services.

Newsletters in theory may seem daunting and a tedious process, however with the use of online tools such as MailChimp, it is actually a breeze! MailChimp is an automation platform as well as an email marketing service. Exactly the tool you should have under your belt! Using the platform is fairly simple as well, you can assign email recipients into groups and categories if you wish to supply niche content separately. 

Thanks to the latest applications available for creating and sending newsletters, you can even analyze insight into how your email marketing is performing. This insight provides a clear understanding of what type of content is clicked more often – including the frequency of clicks and views emails are yielding. 

Zoom

A relative unknown before 2020, Zoom blew up beyond their wildest imaginations at the start of the pandemic and resulting global quarantines last year. Zoom is a video conferencing software available on almost all major operating systems and capable of handling 100 users on one video call or even 1000 with the paid add-on. The benefits are plenty with the software and the user count is still growing as it is a free and simple to use service compared to the competitors who often had restrictions and limits – people being stuck inside their houses and working and socializing digitally through Zoom helped!

It’s not hyperbole to say that Zoom has in great part changed how we work remotely, with teaching, workshops, and training moving almost entirely to that platform. While large corporations and universities paid for the premium features to host large classrooms, Zoom’s free features are enough for you to establish video conferencing, meet clients online, or even conduct your services through the platform.

Zoom integrates smoothly with online calendars such as Google Calendar which is a great reminder of meetings and makes collaboration easy with the team. Please note that Zoom is my personal favorite but that doesn’t mean that we don’t have more options. If it doesn’t suit you, you can try Google Meet which is a tad bit less complicated than Zoom. Just remember to not pay hefty amounts on any video call subscription before checking a trial version first, especially when we’ve such amazing free options available.

Clubhouse 

Remote Working requires you to stay connected to the world and your social network, yet maintaining the connectivity can be a hassle more times than not. Clubhouse is a new platform on the conferencing and connectivity scene but its simplicity is what makes it stand out! With the emphasis put on having quality options rather than quantity, the audio-based platform provides blazing speeds compared to the market! By keeping their focus on audio-based communication, the value of words outweigh the visuals.

Clubhouse provides a platform to manage work without being bombarded with a host of customization and saturated features that go unnoticed. It’s a complete tool, packed with the essentials so a solid one-stop shop with great performance. It’s still in beta- version and invite-based only so I would suggest you get in now before they start charging for membership.

Clubhouse provides you access to team and classic company management, the integrated API option allows for a seamless connection when needed. The company iterates on its blazing-fast performance, which is a result of removing the bulky options and optimizing the necessities. The audio calling and conferencing takes place without lag which is a common theme with most platforms, and acts as the perfect tool for not only business discussion but workshops as well as creative sessions!

Users are able to join into the main workshop and later subside into smaller group conversations or teams to work seamlessly. You’re able to visit the participants’ profiles and learn more about them, which makes the smaller group division even more practical, this exclusive feeling is similar to that of a real Clubhouse which acts as the main appeal!

The platform is built with traveling and ease of access in mind with its easy-to-use features and fast loading speeds even on the go! Creating, joining, and hosting sessions are a few easy clicks away, and Clubhouse offers a secure server with only invited members given access to the audio chat! A key addition to any Nomad’s arsenal. You can join a room based on your interests and simply listen to amazing conversations happening around the globe. If you ever decide to talk on a topic of expertise (or anything random), make sure that you get co-hosts on board so that you don’t have to carry the entire session alone. Remember it’s a conversation-based tool so try to build an audience by providing meaningful audio content in the panel discussion sort of format. If any audience member wants to join, they get an option to raise their hand and you can let them in for questions or exercises.

As a Digital Nomad adapting to new platforms and their changes is key to staying relevant, so implementing these techniques with a combination of tactical strategies and straight-up hard work might just land you on that beach in the Bahamas – once the COVID-19 pandemic is finally contained.

Nabeha
Social Media Guru Nabeha Larif

About the Author

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. 

Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.


By Nabeha Latif, Digital Media Guru

Traveling the world with your laptop and setting up temporary offices in foreign coffee shops or on exotic beaches sounds like a dream, doesn’t it? Well, that’s how easy being a digital nomad is depicted to be! The position, although flexible, requires some serious hard work and dedication to the craft. Experienced workers earn a hefty income and with a flexible work ethic, it’s the ideal job for some. For newcomers, however, the going is a bit tough when they’re starting off, they definitely need the right sort of advice that accelerates rather than hurts their futures. Let’s look at some essentials of being a Global Digital Coach and successfully clearing those early hurdles to cement your presence in the field.

What is a Global Digital Coach and what do they do?

A Global Digital Coach by definition is known to be a tech-savvy individual who works in a nomadic or remote environment, not an avid traveler going around putting scenic stories on their socials while barely doing any work.  Typically, you have a variety of skills embedded into their arsenal, beyond just having the ability to work in almost any environment. Such professionals provide digital services from their advanced skill set and work as independent entities. To become a successful Global Digital Coach, you’ll need to polish some essential digital skills. With the world rapidly advancing and social media being an intuitive and exciting platform, there is no base as solid or versatile, or as essential to being a Digital Nomad. 

A digital presence isn’t optional anymore.

Marketing in today’s day and age requires you to go digital. Whether you’re building visual heavy content for the likes of Instagram or Snapchat, or focusing on a balance of visuals and text for Facebook and LinkedIn, you need in-depth knowledge of the platform and how its algorithms and functions work. More importantly, however, you need your own presence online where you can showcase your knowledge of platforms, tools and your specialist skills. That means a website. 

Websites are still essential

With the increasing dependence on social media platforms, one would think that there is no need to have a website when you could just list your business details in the profile section of your social channels. However, websites allow you to set up your online office front and create, so to say, a place where prospective customers can come and browse through your wares. That makes them essential to establishing a foothold in digital work spaces.

Thanks to platforms like WordPress, Squarespace, Wix and more, building your own website has never been easier and requires little to no prior coding knowledge, though that always helps! A basic website should consist of contact information, skill and work showcases and a payment gateway, if applicable. The aforementioned tools can also integrate with website metric tools which will help you understand what visitors to your website like or dislike about how you have presented your virtual place of business, allowing you to improve and refine the user experience. As in marketing, websites require iteration, improvement and further iterations to keep you competitive in the industry.

Demystifying Social Media Platforms

Social media platforms have a plethora of tools to manage ads, content creation and customization to help you target your desired audience smoothly. It can be daunting to be handed all those tools and being told to grow your brand, so we are breaking down the critical features of the major social platforms that will let you hit the ground running.

Why LinkedIn (LI Pulse)?

LinkedIn’s reputation as the more ‘formal’ social network makes it quite underrated when compared to the other networks. Its versatility as a platform, however, is what provides a gripping edge for marketing. LinkedIn is primarily used to connect a user with business partners and other similar field workers to grow their PR (Personal Reputation), and having a transparent connection with a brand through such a platform provides quality engagement.

Setting up your brand page with as much detail possible is a solid first step, whilst keeping your page banner (cover) as well as display (profile) picture up to date. Much like the other networks, boosting your content is fairly similar but there are a few key differences. LinkedIn offers a few ad types for you to select from, the simpler being a Sponsored Post that appears on your audience’s feed at set intervals. Then we have Sponsored Messaging, which, unlike the sponsored post is much more personal. It allows you to market and message your target audience directly without hoping that your content appears on their algorithmic feeds.

There are further options within this method but the core usage is the same. A user or face of the company is utilized to send these messages, this will benefit the theme of LinkedIn as a platform and keeps a healthy professional conversation for you to benefit off of. If going directly with your customers isn’t your brand image, keeping it on the lighter side of things, Text Ads might just be your solution.

Launching this campaign requires the least effort, but the right placements and wording could have the most benefit! This method works on creating new leads and works on the base of PPC or Pay Per Click which allows you to have further control over the ad. 

Finally, we have Dynamic Ads. This offers a unique ad and placement style that is not commonly available on other platforms. Dynamic Ads showcase your brand page to those who share similarities in job description, title, location, and other profile data. This ad shows up amidst your feed and showcases any fellow associates following the page you might be interested in. These can be customized according to your need whether it’s brand awareness, recruitment, or highlighting a specific service you offer. It is highly effective so tweaking it to the right audience will provide the results you need!

LinkedIn provides a campaign manager that allows you to manage your ads from one central hub, altering anything necessary and providing key insights with its open kanban view. The campaign manager is utilized to oversee ad performances and analytics to narrow down your desired results. But this isn’t the only way to boost your brand or monitor its performances. 

LinkedIn Pulse is a key example here. Unlike traditional ad methods, Pulse allows you to publish larger amounts of text in the form of articles. The inclusion of more data from a single post is a huge benefit, which allows you more space to hook your audience and convert their interest into business. Pulse articles have an advantage over other posts as it is known to stay on newsfeed longer and even appear on Google search results. Users can also find any of these articles on your company page. This is especially useful for B2B purposes but is versatile to be molded into any form you wish.

Joining relevant social groups to chat and learn about the community is also a great option. Posting surveys and asking for other’s views on a subject can surely benefit the brand growth, so don’t be shy to start a conversation in groups.

Instagram (Live and Stories)

Though a Facebook subsidiary, Instagram’s platform couldn’t be more different. With an emphasis on visual content (pictures, Instagram Live, Stories and Reels), Instagram focuses on appealing to its audience’s sense of aesthetic and it’s really paying off – Instagram is one of the most popular platforms right now!

Instagram is open to many popular brands, as engaging with customers and users directly on this platform is very easy. The image-based scheme truly lets the brand show its true colors, but how do you target the audience you want? Here are a few key tips you’ll need to boost your brand image.

Instagram offers a few options when it comes to ads, which mainly consist of the format whether it is a picture or video and whether you’d place it in the feed, explore, or story. Let’s go through the simplest way you’d opt for after your page has been set up. You have the ability to boost posts from your page directly, this is especially helpful if you wish to boost your followers. 

Since Instagram has a few key ad placements let’s talk about those, starting off with the stories. While swiping through stories and advertisements is seen to pop up, this ad can be image, text, or video-based with the option to swipe up and direct the user to the website/store. As for uploading a direct link to any comment section or story that won’t hyperlink itself, this is a sure way to do so. However, you can upload links to your page bio. Other ads include the main news feed posts, much like your normal feed, an ad can be presented in the signature box or 1:1 ratio format. These can contain carousel ads that let you post multiple pictures in a single post or a single video. The caption or text on these posts is substantially more considered to a story but you’ll miss out on the variety of colors and widgets a story offers. Collection ads also fit into this segment, which acts as a collage of images on one frame which allows the user to grasp more detail in one glance. The explore page shows the trending side of Instagram mixed with your personal interests, ads on here are similar to that of the newsfeed.

Though social platforms thrive on ad spend to help brands reach audiences and grow, certain organic methods are fairly common and useful as well. Instagram Live is an excellent example. You can broadcast events, Q & A’s, quizzes, discussion, and much much more from just one feature! This also allows you to go live with another user or brand to collaborate. Engagement can be boosted through the poll and slider options on Instagram Stories, which act as a fun medium for discussion. Similarly, the Ask Questions widget can be used for Q & A’s as well. Most influencers and accounts use stories as their daily mode of interaction between followers, reserving the posts for more priority content.

Facebook (Groups)

The reigning king when it comes to online connectivity and social media. Facebook practically coined the terminology used by current platforms and its early rise to its current peak is unmatched. Over the years Facebook has received multiple updates, often revamping the entire layout and introducing various tools as well as options to make itself more than just a fun way to talk to friends. Let’s dive in to see how Facebook works behind the curtain, and how you can market yourself or any brand using it.

For starters, you need to set up your page with all the necessary details – profile images and essential details about your services and availability are essential. This will help you present your page, and get an easy start with the marketing tips ahead. Facebook has several options when it comes to advertisements, so let’s get to them.

While posting on your page you’ll notice an option to boost that post. From there you can set the target audience, budget, and other details to get the most out of your spending. Similarly, videos and multiple groups of pictures can be boosted. Pre-existing posts will also have the option to boost or you could opt to boost a newly made one. 

Similarly, there are other ways to set up ads or boost your brand in general. In terms of ads, you can define a set audience or experiment with changes to see what sticks better. From there you can use ads to get likes, engagement, messages, and even direct leads, there’s essentially a model for each company type. Facebook ads can be narrowed down to very specific targets which isa big bonus, as you’ll be targeting those who matter most. Not only can you select your audience based on age, gender and location, but you can also shortlist them based on their interests, habits, likes and even the time they log onto Facebook.

With share options, you’re able to connect other social media networks from Facebook and post to your accounts seamlessly. This works especially well in coordination with Instagram and its stories, so you’re essentially getting the best of both! 

If it’s only increasing the number of likes that entices you, Facebook conveniently has an option for that as well. To manage all these ads and their varieties, the platform offers extensive analytics, and reports to oversee your growth. Also, not only is the network completely capable of advertisements and its management on its own but with the monstrous number of online tools and APIs available to link with Facebook, it completely raises the bar to another level!

With so much available under Facebook’s hood, that’s only a part of the whole story. A series of campaigns can be run without you having to spend a penny! These do however involve strategic planning and effort, yet the results are totally worth it. Like LinkedIn, Facebook has multiple groups that you can target based on location or type. These groups are a solid way to engage with the masses directly, posting regularly and keeping tabs could help you build a following that is completely organic. 

If you’re selling products, for instance, Facebook Marketplace and Buy/Sell groups could be targeted directly with Facebook being so populous and receiving billions of users each month, it comes as no surprise such techniques work out to be fruitful.

About the Author

Nabeha Latif

Digital Media Marketing Consultant

SparkZing.Net

Nabeha Latif is a Digital Media Consultant since the last eight years all while being a prominent influencer! Her vast experience in the digital hemisphere has cemented her as the go to Digital Guru. A major in Digital Marketing, She pushed herself onto the scene with a host of varying micro and macro projects, she is also actively involved in providing business development services related with marketing. A few key names which have grown onto new heights with Nabeha’s expertise include the likes of UNICEF Pakistan, Cesvi, Ali baba Inc, Nescafe Basement, NBC, EuroVillage. Nabeha has worked with Global People Transitions and Angie Weinberger from the early days and is an estimated member of our team.

DIgital Nomads

Contrary to what many might think, the term Digital Nomad isn’t an invention of the 21st century. The word, in fact, was first introduced in the homonym book “Digital Nomad” published by Wiley in 1997.

However, up until recently, people tended to connect this denomination with names of fancy Facebook groups where a small number of privileged and tech professionals were allowed. This is because until ten years ago, the typical graduate who entered the workplace would be shown their desk and be tied to it thereafter. If on the one hand, a few digital-first companies were already offering the possibility to work flexible hours and/or from home, on the other hand most employees could not even dream of working from a paradisiac location ten thousands miles away from the company’s office.

Nowadays, digital nomads are becoming a trend. In Global Mobility we speak of “Virtual Assignees” and “Digital Nomads” now as new assignment types. Millennials, are going to make up 75% of the global workforce by 2025, according to Inc.

In fact, in 2015, flexible remote work was already the top priority for Millennials and 85 percent expressed their preference for telecommuting 100 percent of the time (Flexjobs survey).

With this data at hand, it’s easy to see that we’re dealing here with a real new breed and not anymore a restricted circle of tech-savvy gurus. And at this point, it’s also easy to predict that the rise of this category of workers will obviously also have a strong impact on Global Mobility policies. 

The Six Points You Need to Make Sure to Check

Fatima is a young and determined woman who works as a freelancer. She has recently moved to Switzerland from where she continues to work, and she calls herself a Digital Nomad. If, like her, you too are a Digital Nomad and you’re about to or have just moved to Switzerland, this article might enlighten you on some fundamental technical issues that you need to be aware of in the Helvetic Confederation.

Despite this article being Swiss-specific, these points are worth considering wherever in the world you’re dreaming to live, either temporarily or permanently.  

This is an offer an overview of risks we see frequently. For deeper advice on your personal situation I recommend that you seek advice from specialists in the individual areas. I’m happy to introduce you to these specialists in Switzerland.

1 – Labor Law 

The labor law that applies to your case changes significantly whether you are classified as self-employed or employed. In Switzerland, being self-employed means that you work on your behalf, you are independent, and you assume the financial risk. You may decide on the type of company you build.

You will need your own infrastructure, you draw up invoices in your own name, you assume the risk of collection and you work out your taxes. Additionally, you decide on your organization and your method of working. You may outsource work to third parties and you work for more than one client. Based on this employed/self-employed differentiation, the aspects concerning your work permit vary as well.

It is as well possible that, due to different legislations across countries, the Swiss labor inspection authorities could qualify you as an employee of your current “employer” or “client”. This can happen even when in your country of origin your status is of self-employed or freelancer. If this should happen to you, you will need to provide various further documents to the competent authorities. 

Based on your host country you really need to familiarize yourself with the local employment law as well especially if you are planning to hire other people into your business.

2 – Immigration Law

If you share with Fatima the typical Digital Nomad spirit, you will probably travel often. Even during Corona-times, you will most likely travel more frequently than a traditionally employed person. For this reason, it’s important that you have the correct permits to enter the countries and actually work there. 

If you’re an EU / EFTA national not yet residing in Switzerland and working there over eight days per calendar year, you will need both a residence and work permit. If you only work here up to 90 days per calendar year your employer will have to register you via the online registration procedure. Usually, the permission will be given. However, you can then really only work here for 90 days in a calendar year. 

As a “third-country national”, you have to be aware that work visas are limited to quotas and they are therefore not so easy to obtain.  You are not allowed to work in Switzerland while on a tourist visa. You don’t want to get into trouble with the Swiss authorities.

The permits that allow you to work in Switzerland are L, B, C, and G. They have different purposes and durations. If you want to read more details about the characteristics of each permit, check our resources at the bottom. As an expat spouse you generally have the approval when you receive a B-permit. With the L-permit there is often a restriction.

Do you feel confused? Trust me, it’s normal. That’s why it’s always best to get advice from an Immigration Specialist. I suggest you contact Sonia Meier  of BecomeLocal

Special Digital Nomad Visas

You might be up-to-date already, but in case you didn’t know it, some forward-thinking countries have already introduced specific visas for Digital Nomads!

These visas are not for any Digital Nomads and every country has listed its own requirements and benefits, but it is worth it to check them out. Up to today, the countries that offer this opportunity are Barbados, Georgia, Estonia, Bermuda and Thailand, while Croatia is next in line. Check out our resources below if you want to find out more about the topic! 

With the Digital Nomad trend on the rise, Fatima wishes that Switzerland too will have this specific type of visa in the future, simplifying the bureaucratic burden she needs to go through.

3 – Personal Tax

Based on the Swiss federal tax law, you become a tax resident after living and working in Switzerland for a continuous period of 30 days, or after 90 days without earning any income. 

In Switzerland, you are responsible for paying your taxes. You are taxed only on the income generated in Switzerland and not on your worldwide income. This is regardless of whether you’re self-employed or not and it does not depend on whether you receive a one-time payment or a regular salary. 

It’s important that you learn to differentiate between your turnover and a potential salary that you are paying out to yourself. My most important advice is that you either find a good accountant like Joerg Blaettler of Winston Wolf or you learn accounting with a basic software such as Bexio.

4 – Corporate Tax

If you work for an international company without an office in Switzerland, be aware that your presence could create a “Permanent Establishment” for the company. This means that the company might have to pay corporate tax. If you decide that you want to keep  working from Switzerland, you should discuss this with them beforehand. 

If you own your own company and this is registered outside Switzerland, corporate tax issues could become even trickier, and you might incur in double taxation. Depending on the countries involved, treaties have their own specific clauses and you will have to look at your particular situation. 

5 – Social Security

For Digital Nomads like you and Fatima, it can become challenging to ensure at least basic insurance for retirement, disability or unemployment because social security is generally connected to the country of employment. 

The first thing you need to know is that Swiss social security is based on three pillars that I am going to briefly explain here. The first pillar is the basic insurance (old-age, survivors’, disability, and unemployment insurance): this is mandatory if you are a resident and earning an income in Switzerland.

If you are self-employed, you need to pay the full contribution through a self-declaration made to the authorities. If you don’t do this, the authorities will estimate and claim the contribution, and you incur a fine. 

Let’s focus on the pension scheme. When you reach the official retirement age, and if you’ve contributed for at least one year, you gain the right to claim the retirement annuity. Please keep in mind that the annuity is limited and calculated based on the years of contributions.

The second pillar is the employee’s pension scheme. This is mandatory and it covers the same risks as the first pillar, but it’s provided by the employer instead of the State. 

The third pillar is additional, private savings that you’re free to undertake or not, depending on your preferences.

And if you have a foreign employer? 

If you have a foreign employer who has the rights to apply for a certificate of coverage, they might be exempted from Swiss social security. If not, the foreign employer might have the obligation to register in Switzerland and seek for a first and second pillar solution for you while you’re based in Switzerland. 

6 – Health and Accident Insurance

As a Swiss resident, Fatima needs to have mandatory health insurance in Switzerland. She’s entering her third month in the country and her time to stipulate one is almost over. You have, in fact, up to 90 days to sign your health insurance contract from the moment you set foot in the country.

All health insurers in Switzerland provide the same benefits under basic insurance. However, if you want to be covered for other needs such as better hospital accommodation, legal assistance and so on, you need to add a voluntary supplemental insurance. 

In Switzerland, each person must pay health insurance premiums. The premiums are independent of the individual’s income but vary depending on age, residence and health insurer, so you are free to choose the health insurance company with which you wish to take out basic insurance.

If you move to Switzerland but still work in an EU/EFTA country, you must be insured in the country where your employer is based. This also applies if you are self-employed. In this case, it is not possible for you to purchase health insurance in Switzerland. If you feel lost and need guidance in making the right choice for yourself, we personally advise that you contact Ralph Endres of ExpatPartners or Domenico Bilotta at Helsana

As you figured out already, there’s a lot on the list of items that you need to take into account when deciding to work as a Digital Nomad for Switzerland. Having a clear vision of how everything works isn’t easy, especially if you need to understand bureaucracy in a language that you don’t speak well. This is why we always recommend that you reach out to a trusted expert in the field. If Fatima worked it out, you can certainly do it too! And remember it will be worth it, Switzerland ranks number 1 in the world for quality of life! 

Kind regards 

Angie Weinberger

Definitions

Digital Nomad

Online dictionaries such as Investopedia.com or Urbandictionary.com define Digital Nomads as individuals who are independent from their location by performing their work using “new” technologies, i.e. deriving their income by working remotely. A Digital Nomad is not required to commute to the employers’ office / headquarters to be physically present, as telecommuting is their preferred way of working. The typical digital nomad can be found in a myriad of locations, including using public co-working spaces, a home office or travelling around the globe.

Permanent Establishment (PE)

According to the OECD, it is a fixed place of business through which the business of an enterprise is wholly or partly carried on. The term includes a place of management: a branch, an office, a factory, a workshop, a mine, an oil or gas well, a quarry or any other place of extraction of natural resources. A building site or construction site could also be a Permanent Establishment. However, tax authorities are adapting beyond this traditional definition. Overseas contractors, International Business Travelers (IBT), warehouse space, digital activities and so on could also create a PE.

Resources 

Giving back
Working from this hotel in Dubai? A dream coming true for us digital nomads.

If you need to make a self-employment declaration and you don’t know where to start from,  you can check these resources out: 

Social Security in Switzerland

https://www.ahv-iv.ch/p/2.02.d

https://www.svazurich.ch/pdf/Checkliste_se.pdf

https://www.svazurich.ch/internet/de/home/private/arbeitssituation/selbstaendig.html

How to Develop Your Business

Here is a lot of general business advice from us. We can discuss this further. Please email Angie for a first consultation.

https://globalpeopletransitions.com/GlobalMobility/growme/

https://globalpeopletransitions.com/GlobalMobility/solopreneur/

https://globalpeopletransitions.com/GlobalMobility/global-entrepreneurs

World-Class Copywriting Courses

Ash Ambirge – The Middle Finger Project

Best Course on Building Digital Courses

Amy Porterfield

Best Podcast on Building a Global Expat Lifestyle

Sundae Schneider Bean

Dominic’s Advice for Swiss Compliance for Digital Nomads

https://feibv.nl/wp-content/uploads/2019/04/Dominic-Suter-MasterCourse-Human-Resources-and-Global-Mobility-Master-Paper-FINAL.pdf 

Details about the characteristics of the various Swiss work permits: https://www.swissinfo.ch/eng/work-permits/29191706 

More about Digital Nomads and immigration into Switzerland: https://newlandchase.com/digital-nomads-is-immigration-law-keeping-up-to-the-hype/ 

The guidelines published by the Small and Medium Enterprises (SME)

Other Countries

More information on the application procedure, supporting documents and the requirements to obtain a Digital Nomad visa in the countries that offer this: 

Barbados: 

https://www.fragomen.com/insights/alerts/12-month-remote-work-visa-introduced

Georgia: 

The application process is not yet up and running yet but the government is updating their website

Estonia:

https://e-resident.gov.ee/nomadvisa/ 

Thailand:

The SMART visa program is not only but also for Digital Nomads.

Bermuda:

Apply for their Work from Bermuda visa visit https://forms.gov.bm/work-from-bermuda/Apply

Hotel Des Finances

As we already mentioned in previous posts “Digital Nomads” are the new black in Global Mobility.  A survey from MBO partners revealed that, only in the US, 4.8 citizens identify as Digital Nomads, while in the UK, the Trades Union Congress calculated that remote workers grew by almost 250,000 between 2005 and 2015. While in one of their Facebook Groups like FEMALE DIGITAL NOMADS I sometimes come across horror stories of visa issues, assaults and taxation issues

The idea of working from a beach in Croatia, a hut in Estonia or below palms in the Bermudas seems an attractive vision for Millenials. However, even trying to log-in to my G-Hangout from South Tyrole or sometimes even Germany can bring down that fantasy castle (in which I also look 20 years younger, have 20 kilos less and my nails are always immaculately painted red).

Despite being almost 50, I aspire to become a Digital Nomad as well so I thought I should dig deeper into what that actually means. We therefore present a series on the topic. 

  • Part 1 deals with the mindset you need to run a “Company of One”,
  • Part 2 explains the technical Global Mobility aspects of being a “Digital Nomad”,
  • Part 3 focuses on one method to become more productive which is the Kanban-style.

Paul Jarvis is one of my favourite creators. I read his “Sunday Dispatches”. I love his online course Chimpessentials, which taught me almost everything you are seeing on the Global People Club Sandwich and which also encouraged me to continue writing to you on a weekly basis by email in the age of social media.

I ordered several of his artistic books already. The latest book “Company of One” was a special delight. Okay, I might be crushing a bit on Paul J. He has an amazing voice too.  However, you really should read the book and follow him. Paul is one of the creators who runs a business from an island in Canada and is very successful with it.

I finally got confirmation that all I had done over the last 10 years as an entrepreneur was not completely wrong. No, instead of founding a “scalable startup” I had founded a “company of one”. And I believe that scaling is possible in my business. However, if I want to continue to stay aligned with my mission of bringing the human touch back into Global Mobility, I cannot scale, automate and robotize everything.

“Au contraire…” (you need to say this with a glass of Rosé in your hand), I really believe that Paul Jarvis hit the nail right in. There are companies who can and should stay small because otherwise they might lose their special “umpf”. And you know what I noticed? This is not a question of what kind of business you have right now. It’s more about where you are heading. If you are dreaming about leading a digital nomad life where you can live in the Italian countryside near a vineyard, spend the summer on Long Island, the winter in Kashmir and a lot more time in between with your elderly family members…then my friend you need to start to take action now.

When I decided to go fully digital in 2018 I knew that I would need to take a few side turns and that this will not happen from one day to another. What I hadn’t anticipated though was that I actually am quite old-school and that I prefer human interaction over online interaction. 

I also noticed that the more I work online (and COVID-19 has brought this to an extreme – online and at home 100% of my work time – ), the more I feel a need to write stuff on post-it notes and use paper to organize myself. For example, I used a Kindle a few years ago. This year during my vacation I had it with me but I preferred to read paper-books. I journal in a diary and I only use my laptops for calls and managing my business. When I now have to present I even print the presentation before because I don’t seem to see enough detail on my laptop.

However, the main idea to have a digital business that I could run from anywhere has been magnified by the corona crisis. Still, the main reason that keeps me in one city right now is my professional network and that a basic income needs to be made every month.

I think Paul is right. Obviously, it depends on your business model and if you are a creator, an artist or a programmer.  I love the creative part of my business but over the last few years I also always had to have enough “billable” time to make a living in one of the most expensive cities in the world. 

My friends in corporate are all wealthier now than I am and I have doubted myself a lot and I’m still not sure how I will manage to survive during my retirement. You might think now that I’m exaggerating and maybe you think that it can’t be that difficult with all my contacts and all the income streams that I have created. You might be right. 

However, I live in a very security-oriented environment and I also come from a family which was poor after the second world war so I have to practice to shake off this insecurity-poverty-story.

For me, the best way to get out of that spiral is through continuous education and ongoing learning. I notice that I am growing when I am implementing new technology or improving programs or just see faster progress with my clients because I could show them a hack. I buy into organic growth because it allows me to maintain my quality standards. In the corporate world I often see a lot of back and forth and low quality products. This is not what I want to create with my team.

How much income is enough?

As I’ve been following Paul’s work for a while I have been asking myself the “enough” question a lot. You probably heard me say this before but my relationship with money completely changed when I became an entrepreneur. I would say that I need only 60% of the monthly income that I needed when I was employed. The main reason, aside from lowering my base costs, is that I feel a lot more satisfied with my life since I started my business. 

Helping you directly through writing, coaching and training makes me happy.

Paul Jarvis asks three questions:

  • How much is enough?
  • How will I know when I got there?
  • What will change if I do?

He explains how he maintains a minimalist lifestyle and how this helps him to save and reinvest while also allowing him to take extended offline periods over the summer and winter. I’m working on getting better at taking these longer breaks as well.

I translated this into ongoing questions on what I would like to achieve financially in my business and when we are there it will help to have a buffer as well. My minimum income is 60k CHF gross. This allows me to survive, not necessarily thrive and the minimum turnover for that is around 140k CHF. You might need to calculate this for yourself but interestingly enough the minimum salary is exactly what has been determined as a substance for people living in Switzerland. 

I usually say that you should have 100k CHF in the bank before starting a business full-time. At the time I started mine, I needed this buffer to get through the first few years. Later on, I would find regular income mainly through consulting projects, interim mandates and classroom lectures or workshops. 

Now, these are usually onsite so they won’t fit a long-term digital nomad strategy. So for me the last question is easily answered: Once I have enough income to stop working onsite in consulting projects and I have a buffer for hard times I will be able to move around more in the world.

How can you digitize even further?

I think it is important that you go through your idea or your current offering and check if you can offer the same service remotely or not. For example if you are a consultant or coach, you might find it easy to digitize your sessions with clients by offering an online course or coaching via ZOOM.

However, if you lecture or run brainstorming sessions it might take more effort to change these sessions to online sessions. Or if you sell actual products, you might need a warehouse or similar production facilities. If you identify those you can start to think about replacing those income sources with digital income streams. You should consider active and passive income. 

Most of you will probably have either no business yet, or a business that could be a “Company of One”. In order for you to become a “Digital Nomad” you need to solve a lot more issues than if you just stayed in your home country. Assuming that you are an expat or expat spouse in Switzerland we will show you next week five technical aspects that you will need to consider if you want to become a digital nomad and run a location-independent business.

For now, I would start with the question of determining whether you want to have a home base and where that should be. I think that you probably also need a “home base”, a place you can call “home” and return to. This will also be relevant for taxation purposes. Your business needs a home as well.

Then I want you to start thinking like a CEO. If you are thinking about starting a company of one, I would suggest that we have a coaching conversation. Let’s have a 15-minute chat to see where you are at right now.

Resources 

https://www.swissinfo.ch/eng/high-salaries-aren-t-what-they-seem-in-switzerland/45810010#.XzoYb0AgLTc.whatsapp

https://ofone.co/

https://www.audible.de/pd/Company-of-One-Hoerbuch/B07KFLTK58?gclid=EAIaIQobChMIxd7U_aWW6wIVyAJ7Ch3tsAcnEAAYASAAEgKb5PD_BwE&source_code=GAWOR12604212090BN&ipRedirectOverride=true&ef_id=XP4aQwAAAEgLUl39:20200812182957:s

https://www.investopedia.com/terms/d/digital-nomad.asp

https://tandemnomads.com/podcast/tn75-how-to-legally-set-up-portable-business/

https://www.mbopartners.com/state-of-independence/research-trends-digital-nomads/

https://www.tuc.org.uk/news/home-working-fifth-over-last-decade-tuc-analysis-reveals

References

Jarvis, P. (2019): Company of One.

hiremeexpress

 

How was your week? Are you starting to feel the cheery holiday atmosphere? That nice blanket of snow I found Friday morning sure did jumpstart that magical feeling for me! Christmas lights and snow always bring an enchanted mood to Zurich, and after a week away at our RockMeRetreat, I feel even more present than usual and less anxious about the daily tasks. Don’t get me wrong, I’m still concerned about the state of the world, the health of my loved ones, and all the fatigue I hear from clients and colleagues. However, in this state of presence, with renewed energy and this joyous state of mind, it is a lot easier to focus my energy on what is really important.

Presence is important as we are constantly pulled in so many directions, and “energy flows where our attention goes” (Robbins, T n.d., para. 2).

I would like to share with you a small confession: Before I launched my business and when I started to blog I had a tendency to spend a lot of time on social media. There was a time when my family was concerned that I was getting addicted to Facebook or Twitter. Luckily, I got over this by developing healthy ways of interacting with social media. However, last week during our RockMeRetreat I enjoyed not engaging for a few days and now I feel ready for the online world again.


If you are like me you can hardly survive a day without your smartphones anymore, let alone access your bank account, google account, or any account for that matter.
When we are offline or have low batteries, it creates feelings of anxiety. I have an ongoing experiment where I am trying to increase my productivity and get more done by using less and fewer resources (money, paper, time, people). I would like to summarize the learning for you and you might want to follow me in this experiment. In my Mastermind Group, we are all considering getting a paper planner again because we feel that our digital tools are just not doing all the tricks. I also feel that often paper gives me a higher sense of security than an app. Obviously, I am trying to reduce paper where it is not needed but there are areas where paper just beats digital tools.

1 – Start with an Inbox List


To write this I started an inbox list I am regularly checking. The list became very long. I am not even sure I finished it yet. I’m not surprised that I am occasionally concerned about inbox anxiety. Once you have completed your inbox list, review my simplification principles and check which ones apply to you. Once you have completed your list review my simplification principles and check which ones apply to you. 

2 – Develop Your Simplification Principles


Here are examples of your simplification principles.

  • People over Robots! Any personal message is better than an automated response.
  • Move from DIGITAL to ANALOGUE on purpose. Use paper strategically.
  • Delete unused apps from your smartphone.
  • Turn your phone off from 9 PM to 6 AM. Give it a space for the night outside of the bedroom. (You will still hear the alarm!)
  • Use Post-it for visualizing what is important to you. The idea is One thought, one post-it.
  • Say “No, thank you…” or “yes, if…” to any proposal for meetings, work, and tasks right away. Commit fast and decline fast. Don’t ponder on decisions forever.
  • When asked for meetings give two time-slot options only.
  • Always set a deadline by when another person should come back to you.
  • Wear black most of the time. On Wednesdays add a color. Stop ironing during a pandemic.
  • If you don’t know what to wear because you don’t know if the occasion is formal or not, wear a black suit.
  • Choose your social media channels wisely. You probably have more than necessary.

3 – Write your 2021 Accomplishment List


Go through the RockMeApp archive and review all that you have accomplished in 2021. For those who are not on our RockMeApp, go through your daily planner or your journal: I’m sure you have accomplished more than you realize in your professional, as well as in your personal life. Check if there are open items that you wish to close within the next two workweeks.

4 – Participate in our Online Workshops


I bet you’re wondering how participating in our online workshop is going to simplify your life? HireMeExpress is not just a course, it’s a group of people wanting to evolve on the Swiss job market. Global People Transitions is a community of people with connections always willing to give a helping hand.
There are many advantages to joining our online workshops: this group offers the opportunity to meet others who are in a similar situation, looking for a job. Together, you will acquire and exchange knowledge, practice networking techniques, give each other feedback. The shared journey offers you peer support, fresh points of view, encouragement through collaborative work. Personal and professional development is not always easy, but these online workshops will help you grow confident, are motivating, make the journey less lonely, and give you the keys to make it easier. Who knows! you might even meet people who can introduce you to someone who knows someone… You might even make long-term friendships!
To simplify your life in 2022, start right away with a few simple changes like getting rid of the apps you are not using (or shouldn’t use), go back to analog, where it’s relevant, think of your achievements and reflect on what you want to achieve in the upcoming year, and think of the HireMeExpress program if one of your goals for next year is looking for a new job in Switzerland! You won’t regret it!

Please join us and celebrate your accomplishments and let’s practice what we preach. Let’s build even more personal connections this December, make friends, work on our fame and improve our finances. I look forward to seeing you on 1 December in our first free workshop.

Workshop 1: Partnering Masters – Building Effective Relationships (FRIENDS)

Wednesday, 1 December from 17:00 PM CET till 18:00 PM CET

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Workshop 2: Powerful Missions – Having a Voice in a Sea of Noise (FAME)

Thursday, 9 December from 17:00 PM CET till 18:00 PM CET

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Workshop 3: Persisting Mindsets – Designing Work to Support a Global Lifestyle  (& Gluehweinparty)(FINANCES)

Wednesday, 15 December from 17:00 PM CET till 18:30 PM CET

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All dates and updates will be shared if you sign up on our #HireMeExpress list. Please sign up here by SATURDAY to get further updates and our 19 FRESH RESUME CHECKPOINTS.