My Top Seven Killer Tips for Jobseekers and Global Rockstars

Posted on 16 May, 202617 May, 2026 by Angie Weinberger

Here’s the thing with social media. Everyone keeps telling you that you must be on social media to develop your brand, but nobody is telling you, as a newbie, how much work it takes to build a personal brand on social media. I’m not talking about being featured on posts your employer (and their big marketing team and budget) developed to attract more clients.

I’m talking about you and me as humans. We have considered your struggle and created the Social Media Newbie Series for Global Nomads to help you understand LinkedIn, Instagram, Facebook, and YouTube.

However, we got stuck on the details, and I realized from your questions that you might still wonder: What for?

Is it worth my time and money?

So, I thought that today we should take a step back and revisit why having a digital media presence is worth it, and share my top seven killer tips for those of you who share my vision of becoming global nomads.

You might still believe that you thrive in today’s world without a digital presence.

You might refuse social and professional networking as you feel you will be stalked or annoyed by others. I started with online networking on XING in 2004. Before that, “networking” for me meant only person-to-person (or IRL – in real life, if you are my age and don’t know what IRL means).

I would regularly have lunch with different internal and external colleagues to discover what was happening in their work. In the early Millennium, the lunch date roster was your “dance card” and showed your popularity.

It was almost embarrassing to lunch alone, and if you were booked for several weeks, this meant you had made it. It was part of the culture of that organization, but networking helped me to understand background stories, build trust, and get support on a variety of topics. I still prefer lunch dates over any type of online interaction, but as a creator, I have more influence and a larger circle to reach out to if I leverage my online network.

Remember that in Germany, Switzerland, and other “Coconut” cultures, we tend to be very task-focused and have to invest in building relationships. (Yes, it takes us a lot of energy to get out of that Coconut-Face.)

Looking back, I also reached out to my team members, trainers, providers, and friends from my network. The network expanded to external contacts and became more challenging to maintain when I left Frankfurt for Zurich. Still, I started to build a new network, which helped me to develop and sustain a start-up in a rather complex economic environment. If I were looking for a full-time role now, I would try to source it through my network.

If I am looking to hire a party service, an intern, a designer, or a specialist, I will rely on my network. We are teaching the idea of leveraging your network to find a job in Switzerland, rather than applying only online through our HireMeExpress program.

You might be afraid to put yourself out there and have people laugh at you, troll you, or give you negative feedback. How do you even deal with that when you are already fragile and full of self-doubt daily?

Would it help to tell you I still have the same fear and anxiety?

Would it help you if I said: Yes, there are weird people on the Internet, and many of them want your money … but what if 10% of those following you, reading you, hearing you need to hear precisely what you have to say?

What if there is one person out there who, like me, lost half of their family in a tragic accident and thought they would never, ever recover from that?

What if one woman you speak to has just lost her child or her husband and needs to hear that it will be okay and that you are there for her?

What if one person listening to you who is about to commit suicide because they are so desperate, and you tell them that they are loved, and they hear that, and they reconsider?

What if what you have to say is essential for one person only?

Don’t you think it’s worth it?

Don’t you think it is worth half an hour of your time?

Remember that you are loved, you are safe, and you are among friends here.

1) Focus on Your Followers

In all likelihood, you will meet most of your followers on LinkedIn if you are in a professional field like banking, accounting, or human resources. If you are a creative writer, you should focus on Twitter because that is where readers gather information. On the other hand, if you provide makeup tips in short videos, you should focus on Instagram. Try to avoid overwhelming yourself by joining all platforms at once.

2) Develop A Digital Home

In the age of social media and AI, it might be hard to understand why you need a digital home. Imagine it this way: On social media, it often feels like attending a huge networking event where you exchange information with colleagues and potential clients. If you want them to look at the information (“content”) that you produce, you have to invite them to your “home”.

And when you host a party at your place, you have to give people directions to your place and a good reason to party with you. You don’t expect to be asked to buy something or pay for your beer when you go to a party, right? So, when you start, you would probably provide some of your content for free until you have a followership. Then, you can move to a membership model. Stu McLaren is a membership model guru.

Here is our digital home: https://globalpeopletransitions.com/the-global-people-club-sandwich/

3) Build Trust First

The Internet is full of offers and scams. You must earn their trust before anyone will share their email ID and bank details. You can build trust by providing valuable information and solving people’s problems. You can also build trust by being personable and avoiding any sales touch in your content and copywriting.

You can provide helpful advice and invite people to join your party, but remember that building trust online is a step-by-step process that requires mastery. You can follow Amy Porterfield and Ash Ambirge for further advice.

4) Reduce Self-Promotion

Instead of promoting yourself, you should encourage other people’s work. If you help others, you will not come across as a big-headed egomaniac but as someone who cares about people. There is a point where you can also show your work, but it needs to be in the context of solving a problem for your followers. For example, they might need a checklist or a how-to guide you can provide when you often hear them ask you the same questions. I read that there is an 80/20 rule where 80% of posts should be valuable content, and 20% should be used to promote your brand. So, in the case of your brand, you should talk about your work, what you have achieved, and other stuff related to your greatness for up to 20% of your posts.

5) Curate Content

A repost does not always mean that you endorse the opinion of the person who posted, but at least you can verify that the information is genuine and up-to-date and that the links are working. If you are like me, you probably don’t read everything you would like, but you know where to find trusted sources and where to be skeptical. If you share relevant information via the share buttons, you want to ensure you are not sharing spammy posts or other fake news. We have had enough of that already.

6) Encourage Others to Have a Voice

I know many people who suffer from “imposter syndrome” and are modest. It occasionally helps when you tell others that their work is helpful and that you read their updates or input. Instead of expecting others to support you, you can do much more to help others. Be a giver on social media. Learn why this is important by reading and following Adam M. Grant. I wrote and sent out the Club Sandwich for over a decade with a few responses here and there, but I stayed consistent and developed my voice (in writing). Two years ago, at an event, someone told me they had been reading my newsletter every Sunday and was so proud to meet me in person. Had I waited for feedback or even permission, I would probably have stopped in 2015 already. Sometimes you just have to “feel the fear and do it anyway” (as Susan Jeffers already wrote back in the day in her book of 2007).

7) Charge Your Purpose Batteries

A digital presence is excellent. People who deal with you in person or on a call should be pleasantly surprised by your genuine interest in them. One reason for the lack of trust nowadays is that everyone puts their own interests first. Many people have difficulty accepting support because they are not used to genuine help. They are used to being cheated and pulled over the table, and you want to stand out. Charge your purpose batteries, get clear on your purpose one-sentence mission, and be a natural giver.