This week I’ll be talking about one of the most important tools in a professional’s repertoire and that is creating a killer LinkedIn profile. With over 500 million users, a LinkedIn profile isn’t just an afterthought, it is a mainstay of modern recruitment and now serves as a business development platform across the globe. 1 – Get a Personalised URL for Your Killer LinkedIn Profile In my experience, far too many professionals forget to do this, often because they simply forgot about it. LinkedIn provides you the ability to discard the standard URL (which is a jumble of letters and numbers) and have a vanity URL instead. This personalized URL can be used to promote your profile in email signatures, […]

Did you go to a party last night and ask Karen, the other Expat Spouse across from you, how she managed her transition to Switzerland? And did Karen say: “Just reinvent yourself!”. This is a dreadful sentence to tell any newbie in a new place.  This sentence is advice you often hear when you lose your work or are still looking for a new job in Switzerland.  You are a New York, London, Frankfurt, or Mumbai professional. You have a career stamped on yourself. Telling you to reinvent yourself is like saying, “Why don’t you just run a marathon after recovering from COVID-19.” People make it sound so simple; it makes you feel guilty and shameful because it seems to […]